07
Aug
SRGP drives outcomes that satisfy investors, accelerate growth, and build lasting enterprise value.
$100M+
in net-new pipeline
2X
pipeline velocity
40%
in qualified leads
17 YEARS
growing companies
Building The Proof You Want
(and Investors Expect)
SRGP delivers traction backed by proof. These are the fundamentals modern companies need to grow, scale, and attract capital.
STRATEGIC GTM PLAN BUILT + EXECUTED
You can’t scale what you haven’t mapped. Inside the first few weeks, we architect a complete go-to-market plan – messaging, motions, segments, and channels – aligned to how today’s buyers actually behave. Then we launch it.
DEMAND ENGINE ACTIVATED + CONVERTING
Pipeline isn’t a promise – it’s a product. We deploy multi-channel demand programs that convert. Paid, organic, referral, retargeting – it’s all calibrated to your ICP, and built to surface signal-rich leads. And we’re also ready to elevate your sales team’s performance with tailored enablement.
MARKET SIGNALS CONFIRMED + TRACKED
Investors don’t fund hope. They fund momentum. We track buyer signals like demo velocity, pipeline growth, conversion rates, referral activation, expansion wins, and engagement trends, and surface the ones that prove market traction is real and compounding.
PRODUCT-MARKET FIT VERIFIED BY BUYER TRACTION
Traction speaks louder than words. We validate PMF with hard data – in-profile leads, conversion lift, and closed-loop behavior – to show real buyers are moving where we want them, not just clicking. Early feedback loops begin with user data improving outcomes (flywheel), creating the foundation of a defensible advantage (moat).
EXECUTION VELOCITY BENCHMARKED
Speed is one of the strongest signal. We quantify how fast you’ve moved – from zero to motion – and benchmark it against top-quartile peers. This tells investors you don’t just have a plan. You execute in a way competitors can’t match.
MARTECH INFRASTRUCTURE VALIDATED + OPERATIONAL
We assess, optimize, and connect your core CRM and martech systems – from lead routing to attribution visibility. Whether you’re using HubSpot, Salesforce, or another stack, we ensure the foundation is square to track buyer behavior, capture signal, and support real growth execution.
At the end of your first 120 day growth sprint, we package these outcomes into a formal Investor Confidence Brief, a fundable, board-ready signal of growth. For our PE-backed clients, this expands into an ongoing Quarterly Confidence Report, showing valuation momentum in motion. Both double as our performance reviews.
Trusted by Growth-Stage Leaders
We move companies from plan to proof.
Not New. Newly Focused.
Carrie Sjogren and Dan Ray spent nearly two decades together in the startup trenches and at the leadership tables of growing companies. SRGP was born not to tweak the old playbook, but to replace it. It’s 2025. The funnel is outdated and the landscape has changed. Those who will buy from you aren’t where they used to be.
Guided by our proprietary OmniPath//GTM™ framework, we’ve combined familiar tools with new rules. It’s not marketing evolution. It’s a reset framed around today and tomorrow’s buyer that gets you to results faster, leaner, and with none of the overhead or waste.
Q: Do you actually do the work, or just advise?
A: We’re end-to-end. SRGP isn’t just a plan. It’s the team, tools, and talent to execute it.
The People Stack
Every engagement includes the core duties of:
- Chief Marketing Officer
- Growth Strategist
- Performance + Digital Marketer
- SEO/GEO/AEO + Content Lead
- Creative Director
- Graphic Designer
- Paid Media Manager
- Web Developer
- Social Media Strategist
- Marketing Ops + Attribution Analyst
- Project Manager
The Deliverables Stack
Familiar assets and execution, now deployed in today’s nonlinear buyer landscape:
- GTM Plan + Strategic Narrative
- Landing Pages, CRO + Web/Microsite Design
- Full Paid Media Management + Ad Creative Development
- SEO/GEO/AEO Content + Execution
- Organic + Paid Social Content
- Video Scripts, Edits + Production Oversight
- Email Nurtures, Sequences + Automation
- Messaging Frameworks + Brand Copy
- Analytics Dashboards, Attribution + Martech Setup
- Sales Enablement Assets
SRGP is Your Business-Critical Ally
We’re not just running campaigns. We’re watching the whole playing board.
We’ve spent 17+ years shoulder-to-shoulder with sales execs, product leads, and client success heads. If something teeters, be it low SQL-to-close rates, rough onboarding experiences, or product gaps bleeding into reviews – it matters to us…because it matters to you.
We’re not your product, sales, or customer success team. But we’re team players and know how to get those systems back on track when their road gets bumpy. That’s not in scope. That’s just how we’re wired. We don’t live in a vacuum. We live in your business.
And that’s precisely the kind of foundation investors count on to fund, scale, or acquire.
Client Portfolio Highlight
Sjogren + Ray Growth Partners | Select Engagements
Challenge
In one of the most significant mergers in healthcare tech history and after a decade growing Navicure’s brand and growth engine, a merger with a top competitor created Waystar. It demanded a high-stakes transition where equity, traffic, and trust had to survive intact.
Actions
We helped shape the early Waystar GTM, identity and brand, which remains today. We led the design and launch of its first public-facing site and preserved Navicure’s industry dominant SEO, content strength, leadgen engine, and deeply integrated martech systems – that we ourselves had built.
Results
Waystar debuted cleanly with zero loss of the momentum achieved by the two powerhouse companies it grew out of. Today, it’s valued at over $2.7B – a trajectory built on the foundation we spent a decade executing at Navicure, and maintained through a seamless transition.
